Press Kit Basics: What You Need

Every group or artist involved in any performance art needs a press kit.  If you want to get booked for gigs or get an interview, the press kit moves you in the right direction.  A press kit gives everyone a quick introduction into who you are as a group or artist.  Most people use an Electronic Press Kit (EPK) or Digital Press Kit only and some also have a hard copy press kit.  I recommend having both in case you run into someone older that does not use electronics.

Electronic Press Kit

  • The top of your press sheet should have your artist name or band or group name.  Next to it should be the purpose of your press kit; such as, promoting a CD, booking tour dates, etc…  This will tell the person what you aim to achieve by sending them your press kit.  Next, you want to have your artist biography or band biography.  If you are in a band or ensemble, you will want a biography of the whole group and each individual in the group.
  • Next you will want to list any upcoming shows you have booked.  If you have nothing in the future, list past shows you have performed and the venues.  Provide links to sample music; video or audio.  Have link to any recent press or testimonials from fans and include notable achievements like awards or titles.  Display no more than 3 high res photos; headshots or group shots.  List online links to your website and social media accounts and provide a press contact on the bottom; email and phone.  The goal is to have someone contact you after receiving your press kit.  Have your press kit available for download on your website.

Hard Copy

  • The physical copy of a press kit has only a few differences form the EPK.  The first difference is a cover letter.  Explain why you are sending the press kit and for what purpose.  After this you will have a cover page with the band or artist name and logo or logos.  The next page or pages will be the artist biography or band and band member biographies.  Provide physical band or artist photos.  The standard is 8×10 black and white photo prints.
  • Next is the music equipment page.  Include all instruments, PA systems, and lighting systems if applicable.  If you do not have your own equipment, explain what equipment you need for your show.  The next page is the band/artist contact information and booking page.  Include a Demo CD, Tape, or Flash drive with 3 or 4 tracks only so they can sample your music or comedy or whatever kind of show you have.  Following this is your song list and gig sheet.  Include all the venues you have played.
  • The next sheet is the lyric sheet, and this is optional but only needed for submitting to record labels.  Finally, include any newspaper clippings and band business cards.  They put all of this is a flashy, eye-catching envelope and send it off.

It takes time to develop a solid and successful press kit.  Your kit will change as your career advances.  Be sure to update photos once or twice a year.  Before sending your kit to venues, make sure they offer your style of music or comedy.  There is no need to send your whole kit to newspapers or other media outlets.  Send them a press release and they will request your kit if they want.  Keep in mind, this is just a general template, but this same formula can be applied to any kind of performer including dancers, impersonators, and magicians.  For more information or help creating a press kit, fill out the form on our Contact Page.

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